Healthy Together

CAMPAIGN OVERVIEW

The Healthy Together – Screening Event was a comprehensive initiative designed to empower women in Snohomish County to prioritize their health through accessible cancer screenings, education, and community engagement. As Lead Communications Specialist, I spearheaded the full creative strategy and communications plan, introducing several firsts for the organization—including the strategic engagement of local social media influencers of color. This innovative approach drove a 40% increase in event registrations and significantly boosted cancer screening participation among underserved groups.

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Key actions included developing and distributing multilingual digital and print media in Spanish and Arabic, which expanded our share of voice and resulted in a 25% increase in engagement from non-English-speaking attendees. I also produced high-impact video promotions, authored blog articles, crafted press releases, and orchestrated targeted outreach to local news outlets—resulting in robust media coverage and amplified campaign visibility. Branded event collateral, such as custom t-shirts for staff and volunteers, further enhanced team cohesion and event recognition.​ High social media engagement and strong community partnerships ensured expanded reach and lasting awareness.