Black Men in Action Against Colorectal Cancer

This campaign wasn’t bought—it was built. With zero budget and 100% heart, we united local leaders to spark life-saving conversations and shift the narrative around colorectal cancer.

CAMPAIGN OVERVIEW

Providence Swedish North’s “Black Men in Action Against Colorectal Cancer” campaign was a powerful community-driven initiative launched during Colorectal Cancer Awareness Month to address health disparities among African American men in Snohomish County. By partnering with respected local leaders and amplifying their voices across social media, podcasts, and public events, the campaign fostered trust, encouraged early screenings, and sparked meaningful conversations about prevention. Its culturally resonant messaging and authentic storytelling led to increased engagement, media coverage, and a strengthened connection between the healthcare system and the community it serves.

PERFORMANCE & RESULTS

Social Reach: Thousands engaged via leader-shared posts across platforms.
Podcast Engagement: Strong listenership and shares within health equity circles.
Community Activation: Dozens pledged to get screened; increased awareness among Black men.
Media Coverage: Featured in Lynnwood Times, Providence blog, and local news outlets.

MEDIA IMPACT

Built trust between Providence and Black communities
Reframed colorectal cancer as preventable through early screening
Advanced health equity and DEI goals through authentic storytelling
A new treatment for atrial fibrillation comes to Providence
New Solution for Atrial Fibrillation – Providence Blog & News
Why Pulsed Field Ablation for Afib Is the New Go-To Treatment – HealthCentral
Talk With a Doc Podcast: Pulsed Field Ablation

KEY CREATIVE ASSETS

Photo & Video Series: Black men in formal blue attire, shot in a raw warehouse setting to symbolize strength and vulnerability.
Podcast Feature: “Healing Conversations” on All The Way Authentic with Kevin P. Henry, featuring campaign leaders.
Social Media Graphics: Branded visuals for Facebook, Instagram, and LinkedIn.
Community Testimonials: Reflections from leaders like Dr. Paul A. Stoot, Sr. and JJ Frank.

ROLE & KEY CONTRIBUTIONS

Ch’nell Amos: Campaign strategist, creative lead, podcast guest, and community liaison
JJ Frank: Community mobilizer, outreach coordinator, and campaign ambassador
Local Leaders: Shared campaign assets, participated in media, and amplified messaging

DELIVERABLES & CHANNELS